WE ARE GRANTIRO®

At the heart of Grantiro®, luxury streetwear and statement fashion converge with purpose. Every piece we create carries more than style it carries impact. We believe in apparel that goes beyond the surface, where every thread tells a story of positive impact. Welcome to a movement that makes a difference welcome to The Changing India Movement.

This isn’t just apparel. It’s a movement that commands respect, sparks conversations, and fuels change. Together, we’re reshaping how fashion is worn, seen, and remembered.

Welcome to Grantiro®. Welcome to the #ChangingIndiaMovement.

 

WE ARE HOMEGROWN

Born in the vibrant streets of India, Grantiro® emerged as more than a quality fashion label it’s a statement of purpose. With everything sourced locally in India from supply to production. Every piece carries the spirit of a new generation determined to shape culture and give back. With every drop, we fuel the #ChangingIndiaMovement, proving that style and impact can walk hand in hand.

 

WE GIVE BACK

We believe in the power of giving back to the community that inspires us. This year, Grantiro® pledges to donate 10% of net profit or a minimum of ₹1 million whichever is greater to drive a real impact and uplift Humanity.

 

WE ARE PRO ENVIRONMENT

Embracing an eco-friendly ethos, we carefully curate fabrics and production processes that minimize our ecological footprint. From sourcing sustainable fabrics to implementing eco-conscious manufacturing practices, every step is taken with the planet in mind.

 

THE RAJANI FAMILY

Kumayl Rajani was born in India, where he found his purpose in redefining how fashion is made, worn, and remembered. Witnessing the fashion industry’s impact on climate change, unethical practices, and the rise of fast fashion with its toll on people and the planet he made it his mission to create a new industry model where eco-friendly apparel is curated for the masses, a disruptive brand that creates meaningful apparel making an impact with every purchase.

This was the origin of The Changing India Movement, launched in April 2023 and created as a way to alter the way fashion is consumed.

 

HUMANITY IN MOTION 🖤